Book Yoda. Business & Investing.

I'm 1st year Management student.I need to do project in the next tri semester and I'l be choosing Marketing as my specialisation.Please suggest some topics for my project.

As state above, the psychological aspects to marketing can be quite interesting. Also theres the various cultural and communication aspects, if you aim for marketing internationally.
There is the legal aspects of marketing, which vary according to whatever country your in.

2009-05-03 03:45:24 by vineeth

Marketing Management-2

Because there are so many people out there that are majoring either in Marketing or Management, it's so hard to stand out or differentiate yourself from others. The worst part is that there aren't any reassurance that you'll get the job you want after you get your degree. Now it's either you stand out or let them eat you alive. Is it true that people with a Management degree have more of a variety of jobs to choose from and are more flexible because it's a broad field, and people with a Marketing degree are stuck with jobs only pertaining to the Marketing field and are less flexible? At first I wanted to major in IT, but then I felt like my chances of breaking into that industry is very slim because of comments about a lot of jobs being offshored and plus I'm very much a beginner, which makes me ignorant about the industry. Today companies look for IT people with a lot of experience with computers, which I certainly don't have. I'm confused about whether I should major in Mktg or Mgmt.

hello there buddy...

i see that you are having a hard time in choosing what degree to choose so that after you graduate you will have a job, the answer there is simple, in choosing the degree that you want, know first what you want, try to examine yourself first, try to ask open ended questions like where am i good at? do i like doing this? am i satisfied with what i am doing?
before you come up with a decision, this questions surely helps...

I have been working for a year now and to tell you honestly, its not "landing a job" that you should think, but "what would be your career goals" after you land a job, if you are thinking of my first predicament, well we working here in a company thinks on what will happen on our careers, we often asking ourselves "am i going to do this stuff for the rest of my life?"

Having a job is only a objective but it is not your main goal...
try to re-focus your concerns....

I can see that you will have a good career in any field that you want as long you are dedicated, committed, discipline and hardwork...Good Luck and Best Wishes pal!

2007-06-18 01:40:24 by Yeah Right

Can anyone post the link from where i can download presentation on Philip Kotler Marketing Management book.I have got a link but its not working.Its really urgent.Thx to all in advance.

have you tried
www.prenhall.com/kotlerpm
or
www.kotlermarketing.com/
might have a link to Phil Kotler's Marketing Management.

2009-06-03 00:44:31 by Rohan

1. Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets
2. Pictures and specification of product are added in which of the following part of the marketing plan?
a. Financial summary
b. Executive summary
c. Situation analysis
d. Appendix
3. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market?
a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix
4. Needs become _________, when they are directed towards a specific object
a. Actual needs
b. Wants
c. Satisfactions
d. Demands
5. Market –oriented firms focus on:
a. Customers
b. Distributors
c. Retailers
d. Wholesalers
6. Which of the following is a supportive service?
a. Packaging
b. Labeling
c. Promotion
d. Delivery
7. Which of the following BEST describes the consumer’s preference for products that are widely available to them?
a. Production concept
b. Marketing concept
c. Selling concept
d. Product concept
8. When a company designs the product with little or no input from customer, the company is practicing:
a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept
9. All are the example of unsought goods EXCEPT:
a. Insurance policy
b. Course books
c. Encyclopedia
d. Funeral plots
10. Retailers are considered under the _____________________ environment.
a. Broad
b. Weak
c. Task
d. Competitive
11. Which of the following is a controllable factor for marketers?
a. Economy
b. Technology
c. Competition
d. Corporate culture
12. Which of the following is included in task environment?
a. Economy
b. Technology
c. Media
d. Promotion
13. The decisions regarding bundling of a product are related to:
a. Product
b. Price
c. Distribution
d. Promotion
14. Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
a. Product
b. Pricing
c. Promotion
d. Place
15. Which of the following is NOT a component of a marketing plan?
a. Environmental analysis
b. Marketing advantages
c. Executive summary
d. Implementation
16. Which of the following is NOT a type of vertical integration?
a. Backward vertical integration
b. Forward vertical integration
c. Balanced vertical integration
d. Unbalanced vertical integration
17. Financial summary of a marketing plan includes all EXCEPT:
a. Assumptions
b. Breakeven analysis
c. Month-by-month agenda
d. Pro-forma income statement
18. In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
a. Product
b. Pricing
c. Promotion
d. Distribution
19. Which of the following is usually the target of a market challenger?
a. Market follower
b. Market leader
c. Market nicher
d. Market segment
20. Which of the following market dominance strategy involves less risk of competitive attacks?
a. Leaders
b. Challengers
c. Followers
d. Nichers

1 - C: the clue is in the name. GLOBAL.
2 - D: the summary is just a summary, finance is just finance. You could argue that it goes in the situation analysis, too.
3 - A: specifically, Product, Place, Price and Promotion.
4 - I'd assume the answer is C.
5 - A: since this covers the other answers, if you're a producer. Marketing is all about customer satisfaction.
6 - C: since this isn't as tangible as the others, and supports the business.
7 - D: consumers are interested in the product, and nothing else.
8 - I'd assume A, although I'm not sure.
9 - A: since this is a necessity.
10 - A, or D: depending on which retailer. A if it's yours, D if it's someone else's.
11 - D: since the others can't be controlled by one business.
12 - D: as Promotion is a task that needs to be completed.
13 - C: also known as Place.
14 - A: the clue is in the question - area of a PRODUCT.
15 - D: a plan is a plan, no action is taken.
16 - I'd assume A, although I'm not sure.
17 - I think D, since the cash flow is based on assumptions.
18 - A: it's all about the product.
19 - B: higher market share results in higher revenue.
20 - D: all of the others have more competition. Niches are generally untouched.


Some may be wrong, but heh, do your own homework next time!

2009-03-30 22:58:53 by Saghar

I'M TAKING A E-MARKETING COURSES.
I WANNA ASK SOME INFORMATION ABOUT THE COMPANY AIR ASIA FOR MY ASSIGNMENT.SO WHAT IS THE STRATEGIC(THE 4P)AND THE MARKETING MANAGEMENT FOR THE AIR ASIA?AND HOW ABOUT IT'S MARKETING EFFORT AND MARKETING ENVIRONMENT??? SORRY FOR ASKING TOO MANY QUESTION,CUZ I NEED TO PASS UP MY ASSIGNMENT BY NEXT WEEK,THANKS ~~

I found this link from CNN page which might be a good place to start:

http://www.tjacobi.com/50226711/air_asias_success_story.php

2007-09-28 05:07:55 by sunnie87yip